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High Fashion Low Countries

Commissioned by The Netherlands Embassy in Belgium, HIGH FASHION LOW COUNTRIES was a project aimed to connect Belgian and Dutch emerging fashion designers with avant-garde brands and known design institutes to explore the new frontiers in fashion technology and sustainable design. Collaborators included London Somerset House, London Fashion Week, Amsterdam Fashion Week, the Body Shop, Woolmark, Flanders Fashion Institute, Dutch Fashion Foundation, de Brakke Grond, UPS, MAD Brussels, Dutch Design Week and Modint among others…

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HIGH FASHION LOW COUNTRIES’: Belgium + the Netherlands

[Creative Director]

Commissioned by The Netherlands Embassy in Belgium, High Fashion Low Countries was a campaign project aimed to connect Belgian and Dutch emerging fashion designers with avant-garde brands and known design institutes to explore the new frontiers in fashion technology and sustainable design.

The selected designers worked on capsule collections to be presented in a joint traveling exhibition through major fashion and art venues in Amsterdam, Antwerp, Brussels, Eindhoven and London. The work in progress was documented in a print glossy magazine and a fashion documentary following the designers at work preparing for the final exhibition, as well as commentaries by influencers from Belgium and The Netherlands.

Partners and sponsors included London Somerset House, London Fashion Week, Amsterdam Fashion Week, The Body Shop, Woolmark, Flanders Fashion Institute, Dutch Fashion Foundation, Amsterdam’s de Brakke Grond, UPS, Mode And Design Brussels, Dutch Design Week and Modint among others.

CAMPAIGN & MAGAZINE PHOTOS

Publisher: Glamcult

Photography by Javier Barcala

Production: Wild Goats

HIGH FASHION LOW COUNTRIES - THE DOCUMENTARY:

The 6 selected emerging designers (3 Dutch and 3 Belgian) at work in the preparations for a final exhibition, as they research and implement new techniques in search for new or recuperated crafts and sustainable ways of producing their fashion collections.

Featuring designers: Pauline Van Dongen, Katrien Van Hecke, Lena Lumelsky, Celine De Schepper, Natalie De Koning and Jantine Van Peski, among other Belgian and Dutch fashion insiders.

Directed by Javier Barcala

Commissioned by Eve-Marie Kuijstermans / The Netherlands Embassy in Belgium

Produced by Carmen Films

Exhibition in De Brakke Grond (Amsterdam)

Screening of High Fashion Low Countries documentary during Amsterdam Fashion Week

Exhibition in Centre de Mode et Design M.A.D. (Brussels)