With a trajectory spanning from Europe to Japan and the US, he first set foot in entertainment interviewing artists for MTV, to become later creative director on international campaigns at the intersection of music, fashion, art, design, storytelling and technology, for cutting-edge brands, avant-garde artists, media and public and private cultural institutions.
He has worked on multiple award-winning campaigns, including H&M’s ‘Fashion Against AIDS’, a 6-year-long mass media campaign for a good cause alongside star-studded seasonal clothing collections distributed in 41 countries, in collaboration with mega pop stars the likes of Rihanna, Katy Perry and Pharrell Williams, amongst 50 other world-class acts, and in partnership with The Joint United Nations Programme on HIV/AIDS (UNAIDS), to promote safe sex amongst the youth. The campaign - for which he was awarded a Leonardo da Vinci Excellence Award for entrepreneurs under 25 - became the vehicle to raise over 14 million US dollars for HIV youth prevention, and a benchmark for global socially-conscious branded projects ever since.
Working in premier studios the world over in collaboration with some of the best talents of the day, fired rapidly his passion to create next gen audiovisual content as a director too. He became recipient of a prestigious Fulbright U.S. Fellowship and graduated from a MFA in Film Directing at the trailblazing Art Center College of Design, learning the ropes from some of his heroes from the worlds of art, cinema, and advertising while living in Los Angeles.
Ever since, he has directed commercial and artistic content for the screen and the stage, and created installations and experiential content for public and private institutions, art spaces and museums, receiving commissions from all over Europe, the US and Asia.
As of 2024, he’s in development of his first feature-length film, as well as working on new art and commercial commissions.