Raised and trained between Spain, Belgium and Los Angeles, he cut his teeth as a cultural writer and producer for music channel MTV, to later consult for avant-garde brands, and public and private cultural institutions, on innovative content at the intersection of music, fashion, arts, storytelling and new technologies.
Among others, he launched Fashion Against AIDS, a mass media campaign that was distributed globally through giant retailer H&M during six years, featuring stars the likes of Rihanna, Katy Perry, Pharrell, Kendal Jenner, Gigi Hadid, Yoko Ono, Cara Delevingne and Cyndi Lauper among many other cultural icons. Throughout the years and supported by H&M, F.A.A. became an crossgenerational global hit with vast media coverage and record-breaking sales, and it sparked the interest of other global brands the likes of Marc Jacobs, Levi’s, Eastpak or Jean Paul Gaultier, interested in supporting its mission to promote safe sex amongst the youth via seasonal collections, image campaigns, music and fashion events. F.A.A. became the perfect vehicle to raise social awareness, funding of over $13M for education on HIV prevention (in partnership with UNAIDS, UNESCO, MTV Staying Alive or Youth AIDS, among others) and a benchmark for new global socially-conscious branded projects to follow ever since.
Barcala’s experience, working in premier studios the world over, in collaboration with top-of-the-industry creatives and leading brands - receiving a Global Entrepreneur Leonardo da Vinci Excellence Award - propelled him to continue creating next gen audiovisual content as a film director too. He became the recipient of a Fulbright Fellowship from the US Department of Culture, graduating summa cum laude from a Master of Fine Arts in Film Directing at the trailblazing Art Center College of Design in Southern California. Furthermore, he was granted a University of Southern California Mary Pickford Foundation Award and a La Caixa Foundation Research Fellowship.
Combining a know-how in trend forecasting, media, art and technology, he has consulted, curated, directed and created branded and artistic content, 360 campaigns, shows, live events and experiential installations for avant-garde brands, mass media, tech businesses, and public and private art spaces and museums.
As of 2026, he receives commercial and artistic commissions worldwide as an independent director, and he develops and produces content and experiences within his newly founded creative studio SUPERSAUCE.