Shaped up by visual arts, film directing and communication degrees - between Los Angeles, Belgium and Spain - he first broke in entertainment producing for music channel MTV, to later consult for avant-garde brands, and public and private cultural institutions, on innovative content at the intersection of music, fashion, arts, storytelling and new technology.
At 25, he became Creative Director of Fashion Against AIDS, a mass media platform and commercial campaign distributed to 41 countries throughout six years, in partnership with global brands such as H&M, Marc Jacobs, Levi’s, Eastpak and Jean Paul Gaultier, featuring collaborations with stars the likes of Rihanna, Katy Perry, Pharrell Williams, Kendal Jenner, Gigi Hadid, Cara Delevingne, Yoko Ono and Cyndi Lauper, amongst 50 other cultural icons. F.A.A. mission to promote safe sex amongst the youth via (record-breaking) seasonal fashion and accessories collections, image campaigns, music and fashion events, became the vehicle to raise awareness and funding for education on HIV prevention (in partnership with UNAIDS and UNESCO, among others) and a benchmark for new global socially-conscious branded projects ever since. As a result, Barcala was awarded a ‘Global Young Leader Leonardo da Vinci Excellence Award’.
Working in premier studios the world over in collaboration with top-of-the-industry creatives and leading brands, propelled him to continue creating next gen audiovisual content as a director too. Granted with a Fulbright Fellowship, he graduated summa cum laude from a MFA in Film Directing at the trailblazing Art Center College of Design (California), and became the recipient of a University of Southern California Mary Pickford Foundation Award and a La Caixa Foundation Research Fellowship.
Combining a know-how in trend forecasting, media, art and technology, he has consulted, curated, directed and created branded and artistic content, 360 campaigns, shows, live events and experiential installations for avant-garde brands, mass media, tech businesses, and public and private art spaces and museums the world over.
As of 2025, he’s combining commercial and artistic commissions worldwide, while on development of new artistic endeavors of his own.